Overview View all Deadlines Starting in the industry COVID-19 Support Australian screenings at international festivals.International awards for Australian projects and people.Australian success Celebrating stories and talent.Festivals and markets Build audiences for your projects.Media centre Media releases and resources.The Screen Guide Search and watch Aussie titles.Upcoming productions See what's in production and upcoming.Screen News Your free industry news source.Sign up for a free account or sign in now start a new drag-and-drop message, click “choose a template” and you can find “Fresh” under the category “Home.” Let us know how your email turned out in the comments below. They look like the images in this post - so go check them out for yourself. We just updated our email template “Fresh” with 7 new color variations, all with dark backgrounds. No need to spend time designing your next dark background email from scratch. Start your next email with “Fresh” - our dark background template Don’t go overboard with what you write - whatever is left will pack a punch. A dark email is, by nature, design-heavy. An email on a dark background will engage your subscribers and get them excited about your event or promotion.Ī tip for emails with dark backgrounds: Keep the text to a minimum. Dive into the emotions of these darker festivities with dark emails. Holidays are tied to memories and emotions from the past. Match a holiday themeĭark-themed events like Halloween or New Year’s Eve are traditionally promoted with dark backgrounds for a reason - that’s exactly what your subscribers want to see. Choosing dark over light is a subtle difference that can result in better email engagement and more sales. If your business runs almost entirely at night, use a dark background to match your customers’ experience and expectations. What do DJs, music venues, brewpubs, nightclubs, security guards, stand up comedians, restaurants, astrologists, and party buses have in common? They all work at night. You’ll catch the eye of your audience with your alternate look, and their focus will be on your headline and CTA. Look through your own inbox - you’ll likely see that most of your transactional, personal, and promotional emails are designed with dark text on a light background.ĭraw attention to your event, product, or promotion with an email that is dark-colored across the background with a white overlay. In a sea of white backgrounds, the dark will stand out. Whether you have a premium service or course to promote, you want to show off a sophisticated design, or you’re trying to create mystery around an upcoming event, an email with a dark background will give the right impression. Any of those moods can be created in your email simply by designing it with a dark background. Create a moodīlack and dark colors indicate sophistication, elegance, mystery, power and style. Try it out! If a dark email with bright graphics feels right for your brand, send it and see what your audience thinks. Putting brightly colored imagery - like the people pictured above - can give depth and emotion to your email. Show off your designsĭo you have some cool graphics that represent your company? Or, do you want some? Either take creative graphics from your site - or use one of the thousands provided in Canva - and add them onto a dark background. Think about Apple - they often use black backgrounds to highlight white or light colored devices.Īdd your image to a dark background email to see how it looks. You don’t need intense colors to make a cool email like this. Highlight colorsĭo you have a particular image or product that you want to bring attention to? A black background provides amazing contrast to make your products “pop.” Each is paired with one version of our newly-designed “Fresh” email template, ready to use in your AWeber account. So, to help you get started, here are six reasons to use a dark background for your next email. And a dark email is almost guaranteed to grab attention in a world of white in inboxes - resulting in better click through rates from people who opened your email.
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